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In the race to combat climate change, we’ve been asking the wrong question. Instead of asking “How do we convince or force people to make sustainable choices?” we should ask “How do we make sustainable choices the preferrable choice?” The most successful sustainable products don’t win because they appeal to environmental consciousness – they win because they make sustainability the better choice. The Power of Friction-Free Sustainability One of the simplest, yet most impactful, sustainability products is the Elkay ezH2O Bottle Filling station. Since its introduction in 2010, the filling station has become ubiquitous across America and has helped eliminate over 40 billion single use plastic bottles. ...

Generative AI CAD startups are failing because they’re chasing the wrong target. They’re building impressive generative design tools that can create complex 3D models from text prompts, while ignoring the mundane, repetitive tasks that consume most of an engineer’s workday. As a mechanical engineer turned MBA student, I’ve watched startups like AdamCAD showcase flashy demos of text-to-CAD generation, but these tools solve the wrong problem. What engineers really need isn’t a new way to generate parts – it’s intelligent automation of their existing workflows. ...